This is an eCommerce site featuring Lori Jane’s Toffee. I designed and developed it in WordPress, wrote the content, Art Directed or shot the photography, selected the packaging, designed the logo, product labels, signage and marketing assets.
Site development included creating the products, setting up payment methods, shipping, tracking, ‘my account’ and wishlist features, as well as email marketing.
Logo design derived from an interpretation of the owner’s actual signature. The product title decoration includes four dots representing each member of the family business. The heart together with the dots represents a paw print for the family dog, the fifth member.
Packaging design included researching toffee industry to determine optimal packaging for display and shipping. Goal included creating a simple but elegant package. The windowed bag provides opportunity to showcase the product while the resealable top offers practical functionality.
